As an event organizing company, in our day to day we have contact with companies that sponsor different events that we handle, some with a clear vision of what they are looking for with this sponsorship and others not so clear about the impact they can achieve with it.
A sponsorship strategy is the most effective and flexible tool that your company can use to reach your target audience, due to two essential factors: Interaction and Outreach.
Let’s start with the Interaction, participate as a sponsor in an event as long as you design your presence in the same aligned to the theme of this, link the participants in a natural way with your brand. International trends are the creation of experiences where organizers and brands coordinate the best ways in which participants can interact with them and enrich the general experience of the event, even allowing to measure whether the proposed results were achieved Secondly is the Scope, in this we We refer to the people you can reach at the event, who decided to go and spend time on something that interests them; In addition, all the ways in which you can integrate that participation into your general strategy as a company, creating promotions in the media, public relations, content for your website, incentive programs, databases, rewards for your loyal customers and even inspire yourself for the creation of new products.
We invite you not to waste the flexibility that sponsorship allows you as a marketing tool and we recommend you talk with the organizer of the event in which you plan to participate and tell them what the objectives of your brand are in it, so that they can explore options that allow you to achieve them in the best way.
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